We are very excited about our latest Placement and Training partner, Shift One. They are a local digital advertising and media agency that have come along side of the Innovation Hub Africa in a big way, offering their deep expertise through training and the opportunity to place several of our graduates once they complete the full 3-phase program. Shift One is led by a long-time South African entrepreneur Dylan Kohlstadt who provided a brief testimonial of her career and some words of encouragement to the students in the Shift One stream on Phase 2 launch day – click on the video below:
Dylan and her team have curated an excellent 11-week program that spans the following digital marketing topics:
- Onboarding, The Landscape
- DM Strategy – Understand your target Audience, Know your Competitors
- Project & Account Management & Reporting Agency structure
- Business English & Blogging Content Marketing
- Facebook for Business – Content Marketing
- Facebook Paid Ads, FB Business Manager
- LinkedIn B2B
- Wix Web Design, SEO, analytics
- Graphic Design, video & Canva
- Measuring Success – Insights & Analytics; Reporting to stakeholders
- Email marketing
Each week, the students working in groups will build a portfolio of evidence as they complete assignments that they will present to an industry panel during week 12 of the phase. Their presentations will cover:
- Strategy document,
- Project Board (Trello, Slack, Asana)
- Blogs
- Social Content Calendar
- Social media accounts (FB, LI)
- Working Website
- Creative Designs / Videos
- Email Ad Mail-outs
- Analytics for all of the above
- A summary of what worked and what was learned
Here is quick video below that captures a few moments during week 3 where Irma and Nelson, two senior Shift One staff members were delivering content related to Project & Account Management within an Agency.
We look forward to growing our partnership with Shift One in the months ahead.